Brand Kit · v1.0

The night has
a brand.

This is how BuzzedUp looks, sounds, and feels — the visual and verbal identity of the real-time operating system for college nightlife.

BuzzedUp LLC · Columbus, OH Founded 2025 Version 1.0
01 / Positioning

Who we are.

Every design decision starts here. If it doesn't serve this story, it doesn't ship.

BuzzedUp is the real-time operating system for college nightlife. We show students what's actually happening at every bar tonight — before they walk out the door. And we give bar owners the tools to make tonight better.

— Brand promise · v1.0
01
Live, not lagging.

Every data point is real, recent, and reported by someone actually there. Static screenshots and stale reviews are the enemy.

02
Confident, never loud.

The night is loud enough. Our surfaces are quiet, deliberate, and easy to read at 11pm on a phone screen with one bar of service.

03
For students, by students.

Built on Court Street. Every feature has to survive a Friday night in Athens before it survives anywhere else.

03 / Color

One brand color. Six meanings.

Electric magenta anchors the brand. Six saturated hues carry meaning inside the product — every vibe status maps to a specific color students learn by muscle memory.

Brand

Primary
Electric Magenta
HEX  #FF3B81
RGB  255 · 59 · 129
HSL  338 · 100 · 62
Canvas
Deepest Night
HEX  #08080F
RGB  8 · 8 · 15
Surface
Card Night
HEX  #161625
RGB  22 · 22 · 37

Vibes — the semantic system

Packed
#FF3B5C
Max energy. Line out the door.
Busy
#FFB020
Building. Get there now.
Chill
#00D9A3
Room to breathe.
Dead
#6B7AFF
Skip it, save the walk.
Good Night
#FFD700
The one to end at.
Deals
#FF6B35
Specials popping.

Neutrals

Canvas#08080F
Surface#161625
Elevated#1A1A2C
Border#2A2A3E
Accessibility Body text on Deepest Night meets WCAG AA at 4.5:1+. Electric Magenta on Canvas hits 5.8:1 — safe for all interactive states. Never place vibe colors on backgrounds lighter than #1A1A2C without a border.
04 / Typography

One typeface. Total control.

Inter carries the whole system — from KPI dashboards to Friday night bar cards. JetBrains Mono handles numbers, hex codes, and timestamps.

DisplayInter · 800
-3.5% tracking
Know where the night is happening.
Title 1Inter · 700
-3% tracking
Tonight at a glance
Title 2Inter · 600
-2% tracking
All 19 bars on Court Street
BodyInter · 400
-1% tracking
Every data point comes from a student physically inside the bar right now — GPS-verified, no couch check-ins, no stale reviews.
CaptionInter · 500
Default tracking
164 ft · Reported 2 min ago
MonoJetBrains Mono · 500
Numeric & data
CHECK-INS TONIGHT · 127   PEAK 10:42 PM
05 / Voice

How we sound.

Direct. Warm. Never corporate. Never trying too hard. We talk like a friend who knows the street.

We say

Know where the night is happening.

Live crowds. Real-time deals.

Every bar. One screen. Go.

Built by students. For students.

We don't say

Revolutionizing the nightlife experience.

Cutting-edge AI-powered platform for social discovery.

Elevate your evenings with our disruptive solution.

Unlock the power of real-time data intelligence.

Tone · 01
Short sentences.

Read it in two seconds. If it takes longer, cut it.

Tone · 02
No em-dashes.

Periods, commas, line breaks. Em-dashes read like AI wrote them.

Tone · 03
Real specifics.

"Court Street" beats "college campuses." "10:42 PM" beats "peak hours."

06 / Design System

Spacing & radius.

A 4pt grid and five radius stops. Every surface in the app and portal lives on this scale — no exceptions.

Radius

sm8 px
chips, badges
base14 px
buttons, inputs
lg16 px
cards
xl20 px
modals, sheets
fullpill
CTA, tags

Spacing scale

4xs
8sm
12md
16base
24lg
32xl
48xxl
07 / In use

The system, applied.

Every component in the app and portal follows this brand kit — same colors, same radii, same voice.

Primary CTA
Download the app →

Pill radius · Electric Magenta · soft brand shadow.

Vibe chips
● Packed ● Busy ● Chill

Vibe color at 100% for dot & text · 32% border.

KPI card
Check-ins tonight
127
↑ 18% vs last Friday
Bar list card
The Pub Bar & Grill ● Busy
164 ft · 1m ago